Up Next: Sustainability Through an Economic Lens

“Those plastic specs we see in the ocean, those plastic bottles, they end up there because we haven't properly incentivized recycling, reuse. We haven't properly looked at design, for example, we haven't looked at the whole value chain of plastics and found ways to bring as much plastic back into the system as possible. And that has policy elements to it, but it also has design solutions in it and recycling technologies."