What is Circularity?

Circularity means using plastics (or any resource) more efficiently by keeping the material in use for as long as possible, getting the most we can from the material during its use, and then recovering it to make new products.

We keep the molecules in play.

This gives a product a circular life, greatly reducing its chances of becoming waste and helping keep it out of our environment.

Circularity is simple, but it requires making sustainable changes. 

There are multiple steps that can accelerate our drive toward circularity, such as:

  • Choosing materials with a lighter environmental footprint (such as lightweight, efficient plastics).
  • Rethinking how products are made, designed and used.
  • Designing products that can be reused and/or recycled.
  • Capturing materials at the end of their useful life to keep them in play and out of our environment.
  • And using conventional and advanced recycling to remake these materials into new materials to be used again and again… reducing and displacing the need to extract limited natural resources. 

Circularity is our future.

It’s not a passing fad. It’s the innovative, sustainable way of making things that leads to a cleaner, safer, healthier future. This is our journey. Join us. 

What We're Doing

Progress in Action

Find out how we are changing business models to embrace circularity.


Find out what’s happening and how we’re making sustainable change.

Advocacy Resources

Want to help make sustainable change? We’re providing helpful resources to lend your hand and raise your voice.